PERSEPSI MAHASISWA UINSU TENTANG BELANJA ONLINE MELALUI APLIKASI SHOPEE
Keywords:
Ecommerce , Shopee , Perception
Abstract
The large number of UIN-SU students shopping online with the Shopee application made the authors interested in knowing how UIN-SU students perceive shopping in the Shopee application and to find out what factors influence UINSU student satisfaction in shopping online in the Shopee application. So the authors raised the title of the journal UIN-SU Student Perceptions About Online Shopping Through the Shopee Application using a qualitative research method. From the data we got, on average UIN-SU students are satisfied shopping at Shopee because of the free shipping vouchers, and the ShopeePay Later feature, as well as COD. And also those who are not satisfied on average answer because the items ordered are not or do not match what is received.
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[2]. Nursani, Arifin, R., & Hufron, M. (2019). Analisis Pengaruh Kepercayaan, Keamanan, Harga, Kualitas Pelayanan, Dan Persepsi Akan Resiko Terhadap Keputusan Pembelian Pada Konsumen E-Commerce Melalui Shopee (Studi Pada Mahasiswa Unisma). Jurnal Ilmiah Riset Manajemen, 8, 1–14.
[3]. (Desky, Murinda, & Razali, 2022)[1]. Desky, H., Murinda, R., & Razali, R. (2022). Pengaruh Persepsi Keamanan, Kualitas Informasi dan Kepercayaan terhadap Keputusan Pembelian Online. Owner, 6(2), 1812–1829. https://doi.org/10.33395/owner.v6i2.772
[4]. Festival, T. R., Cropscience, B., Protection, D. C., Protection, S. C., International, L., Agrosciences, D., Science, M. O. F., Singh, C. C., Rajesha, G., Ozukum, B., Rajkhowa, D. J., Moldenhauer, K., & Slaton, N. (2020). PERSEPSI MAHASISWA TERHADAP SITUS E-COMMERCE (Studi Deskriptif Pengguna Aplikasi Shopee di Lingkungan Mahasiswa Fakultas Dakwah IAIN Salatiga). Molecules, 2(1), 1–12. Retrieved from http://clik.dva.gov.au/rehabilitation-library/1-introduction-rehabilitation%0Ahttp://www.scirp.org/journal/doi.aspx?DOI=10.4236/as.2017.81005%0Ahttp://www.scirp.org/journal/PaperDownload.aspx?DOI=10.4236/as.2012.34066%0Ahttp://dx.doi.org/10.1016/j.pbi.2013.02.0
[5]. (Ii, Teori, Pengertian, & Pembelajara, 2012)[1]. Ii, B. A. B., Teori, A. D., Pengertian, T., & Pembelajara, S. (2012). Konsumen. Molucca Medica, 11(April), 13–45. Retrieved from http://ojs3.unpatti.ac.id/index.php/moluccamed
[6]. (Achsa & Dewi, 2021)[1]. Achsa, A., & Dewi, M. S. E. (2021). Analisis Faktor-Faktor yang Mempengaruhi Minat Beli Konsumen: Studi Pada Online Shop Shopee. Ekonomi & Bisnis, 20(1), 80–87. https://doi.org/10.32722/eb.v20i1.4065
[7]. Fertigungsplanung, K., S, S., S, M., Forum Industrie 4.0, Rauen, H., Mosch, C., Prumbohm, F., Metternich, J., Meudt, T., Hartmann, L., Zukunft, D., Industrie, A. A. Von, Lassnig, M., Stabauer, P., Marc, A., Kranzer, S., Langewort, M., Reiser, W., Schirl, M., Schwendinger, V., Zeisler, A., Bundesministerium für Wirtschaft und Energie, Dukino, C., Friedrich, M., Ganz, W., Hämmerle, M., Kötter, F., Meiren, T., Neuhüttler, J., Renner, T., Schuler, S., Zaiser, H., & Europäische Komission. (2018). Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian pada Online Shop Shopee. Bitkom Research, 63(2), 1–3. Retrieved from http://forschungsunion.de/pdf/industrie_4_0_umsetzungsempfehlungen.pdf%0Ahttps://www.dfki.de/fileadmin/user_upload/import/9744_171012-KI-Gipfelpapier-online.pdf%0Ahttps://www.bitkom.org/ sites/default/files/ pdf/Presse/Anhaenge-an-PIs/ 2018/180607 -Bitkom-KPM
[8]. (Sutedjo, 2021)[1]. Sutedjo, A. (2021). Analisis Pengaruh Kepercayaan, Keamanan, Serta Persepsi Risiko Terhadap Minat Beli Konsumen Belanja Online Shopee. Jurnal Kewirausahaan, Akuntansi, Dan Manajemen TRI BISNIS, 3(2), 165–178. Retrieved from file:///C:/Users/User/Downloads/40-Article Text-22-1-10-20211018.pdf
[9]. (Nikmawati, Yulia, & Maosul, 2021)[1]. Nikmawati, E. E., Yulia, C., & Maosul, A. (2021). Penyuluhan Edukasi Kepada Remaja Putri di SMP Kartika Siliwangi XIX-2 Bandung untuk Mencegah Anemia dengan Makanan Sehat, Begizi dan Seimbang. Lentera Karya Edukasi, 1(1), 37–43. https://doi.org/10.17509/Lentera.v1i1.33550
[10]. Sirait, Nurbaiti. 2019. Sistem Informasi Keuangan Perbankan. Medan: FEBI UIN-SU Press.
Published
2023-06-30
How to Cite
Nadya Dwinna, Nadya Dwinna Putri, & Dini Lestari. (2023). PERSEPSI MAHASISWA UINSU TENTANG BELANJA ONLINE MELALUI APLIKASI SHOPEE. EKSYA : Jurnal Ekonomi Syariah, 4(1), 233-242. https://doi.org/10.56874/eksya.v4i1.1028
Section
Articles
