FESYEN BERKELANJUTAN SEBAGAI PRAKTIK HALAL BEHAVIOR PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM UIN K.H. ABDURRAHMAN WAHID PEKALONGAN
DOI:
https://doi.org/10.56874/ykeerg49Keywords:
fesyen berkelanjutan, halal behavior, konsumsi Islam, perilaku konsumen, mahasiswaAbstract
The increasing population makes fashion a necessity as a lifestyle. Supporting your appearance with a touch of various types of fashion models increases public demand. A phenomenon will certainly have an impact, both in the short and long term. Sustainable fashion with the concept of paying attention to sustainability aspects over a long period of time. This research aims to look at the implementation of sustainable fashion in building good habits (halal behavior). This research uses descriptive qualitative methods with research instruments of observation and interviews with students at the Faculty of Economics and Islamic Business, UIN K.H. Abdurrahman Wahid Pekalongan. The research results show that the positive response from the public regarding sustainable fashion has provided awareness of the importance of the concept of sustainability itself. Balanced with a background that has a religious side, the concept of halal behavior is in line with sustainable fashion. Both are interconnected with each other which can provide benefits in several points such as people, planet and profit.
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