https://jurnal.stain-madina.ac.id/index.php/eksya <p>EKSYA adalah Jurnal yang diterbitkan oleh Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal&nbsp; dengan scope Ekonomi, Ekonomi syariah/Islam, Hukum Ekonomi Syariah, Perbankan Syariah, Keuangan Syariah, dan Bisnis Syariah.&nbsp;</p> Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal en-US EKSYA : Jurnal Ekonomi Syariah 2746-8925 https://jurnal.stain-madina.ac.id/index.php/eksya/article/view/1719 <p>Syaria financial literacy refers to the definition of financial literacy of the Financial Services Authority, which is a consumer of sharia financial products and services with the aim of knowing and understanding sharia financial service institutions and managing sharia finance so as to increase benefits. The aim of this research is to determine the influence of sharia financial literacy on interest in investing in the sharia investment gallery among students at the Faculty of Economics and Islamic Business, UIN STS Jambi Class of 2020. This research method is descriptive quantitative research. The population in this study, namely students from the Faculty of Economics and Business, was 509 students. The sample was 84 students with a sampling technique using probability sampling. The research instrument uses observation and questionnaires, and documentation. The results of this research show that sharia financial literacy has an influence on interest in investing in the Sharia Investment Gallery with a significance value of 0.000&lt;0.05. If sharia financial literacy increases, interest in investing will also increase. Based on the coefficient of determination, it indicates that sharia financial literacy factors can influence investment interest by 66.3%. The simple linear regression equation formed is: Y= 6,277 + 0,408 X.</p> Ega Larasati Suhar Nurrahma Sari Putri Copyright (c) 2024 EKSYA : Jurnal Ekonomi Syariah 2024-06-28 2024-06-28 5 1 1 11 10.56874/eksya.v5i1.1719 https://jurnal.stain-madina.ac.id/index.php/eksya/article/view/1711 <p>Customers' decisions to save are influenced by several internal and external factors such as financial literacy and promotions. Financial literacy reflects an individual's ability to understand financial concepts, financial products, and services and to control personal financial resources independently. Promotion is one of the determining factors for the success of a marketing program. This research aims to determine the influence of sharia financial literacy and promotions both spatially and simultaneously on customers' decisions in choosing Bank Riau Kepri Syariah products. This research approach uses a quantitative descriptive approach. Data was collected using questionnaires and field observations. The research results show that partially sharia financial literacy and promotion have an influence on customers' decisions in choosing Bank Riau Kepri Syariah products. Simultaneously, the variables of sharia financial literacy and promotion influence customers' decisions in choosing Bank Riau Kepri Syariah products with a percentage of 77.3%.</p> Zulmi Randha Nadhea Suhar Nurfitri Martaliah Copyright (c) 2024 EKSYA : Jurnal Ekonomi Syariah 2024-06-28 2024-06-28 5 1 12 28 10.56874/eksya.v5i1.1711