EFEKTIVITAS DAKWAH BERBASIS HUMOR: STUDI KASUS DI DAERAH MANDAILING NATAL

  • Siti Rahma Harahap STAIN Mandailing Natal
  • Fitri Ani Aulia Rangkuti STAIN Mandailing Natal
  • Ilmi Khodijah STAIN Mandailing Natal
  • Nur Prasanti STAIN Mandailing Natal
  • Riski Deliana Deliana
Keywords: da'wah, humor, effectiveness, Mandailing Natal

Abstract

Humor-based da'wah is a new approach in conveying Islamic religious teachings that uses elements of humor as a means to attract the audience's attention. This study aims to explore the effectiveness of humor-based da'wah in the Mandailing Natal area, North Sumatra. The research method used is qualitative with a case study approach. Data was collected through in- depth interviews with religious leaders, traditional leaders and the general public who were involved in humor-based da'wah activities. Data analysis was carried out using a thematic approach to identify general patterns in responses and perceptions of this community's preaching

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Published
2025-01-13