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Analisis Dakwah Ust. Abdul Somad Di Youtube Terhadap Sosial Positif Bagi Masyarakat

Authors

  • anggunanugrah22 anggun Mahasiswa
  • khairuddin Universitas Islam Negeri Sultan Syarif Kasim Riau

DOI:

https://doi.org/10.56874/hsv2q616

Abstract

This study examines contemporary Islamic preaching media by Ustadz Abdul Somad on YouTube regarding social influence, as well as Islamic preaching messages through social media that impact the behavior and social values ​​of society. Through a qualitative approach with a descriptive approach, secondary data is seen from uploaded content and collecting information and literature studies, primary data is screenshot documentation evidence. This study aims to analyze Islamic preaching communication and Islamic preaching media. The results of this study using communication and media theory, Islamic preaching on YouTube platform has proven successful in attracting interest and conveying religious messages. The video entitled "What we prepare is not for sakaratul maut" received the highest number of views with 70% of comments being positive while the video on the law of dating in Islam showed the highest level of engagement with 67% of positive comments. The response from the audience, which is mostly positive, reflects the impact of Islamic preaching on motivation, behavior, and social values ​​in society. These findings indicate that YouTube functions as a significant digital preaching medium and has a broad impact.

Author Biography

  • khairuddin, Universitas Islam Negeri Sultan Syarif Kasim Riau
    Khairuddin, S.Ag., M.Ag NIP/NIK 19720817 200910 1 002 NIDN 2017087204 No. Sertifikat Pendidik 182100315673 Tempat/Tgl. Lahir Pawan, 17 Agustus 1972 Pangkat Golongan Penata (III/c) Jabatan Fungsional Lektor Pendidikan S3 S3 Hukum Keluarga Islam/ UIN Suska Riau (Sedang Studi) Pendidikan S2 S2 Studi Islam/ UIN Suska Riau Pendidikan S1 S1 Peradilan Agama/ IAIN Susqa Pekanbaru Keahlian Studi Al-Qur’an No. Handphone 081365647691 Alamat Email khairuddin.72@uin-suska.ac.id Alamat Rumah Jl. Jasa I Gg. Bahagia No. 10 Labuh Baru Pekanbaru

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Published

2026-07-22

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Vol. 6 No. 1 (2026): Al-Manaj

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