Visual Da'wah Messages: The Creativity of Islamic Content on TikTok and Instagram
Abstract
This study explores the role of visual Islamic content on TikTok and Instagram platforms as an effective medium for modern da'wah (Islamic propagation) among the younger generation. Using a qualitative approach, the research analyzes popular themes, communication strategies, visual creativity, and the impact of visual Islamic content on the audience's religious understanding and practices. The findings reveal that visual Islamic content, featuring themes such as daily Islamic life, practical worship tips, and motivational messages, successfully captures attention and stimulates active engagement through relatable visual creativity and narratives. Content creators, as Islamic influencers, face challenges such as the risk of misinterpretation and the pressure to produce viral content, yet they manage to create a positive impact in shaping a moderate, friendly, and inclusive image of Islam. This content also plays a significant role in countering negative stereotypes and promoting values of tolerance and diversity. The study concludes that visual Islamic content not only serves as an effective tool for da'wah but also as a means to build harmonious digital communities and improve the image of Islam in the digital era
References
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Anderson, L. “Countering Islamophobic Media Representations: The Potential Role of Peace Journalism.” Global Media and Communication 11, no. 3 (2015): 255–70. https://doi.org/10.1177/1742766515606293.
Arifin, Ferdi. “MUBALIG YOUTUBE DAN KOMODIFIKASI KONTEN DAKWAH.” Al-Balagh : Jurnal Dakwah Dan Komunikasi 4, no. 1 SE-Articles (June 30, 2019): 91–120. https://doi.org/10.22515/balagh.v4i1.1718.
Asmar, Afidatul. “Ekspresi Keberagaman Online: Media Baru Dan Dakwah.” Jurnal Ilmu Dakwah 40, no. 1 (2020): 54–64. https://doi.org/10.21580/jid.v40.1.5298.
Belk, R W, and R Llamas. The Routledge Companion to Digital Consumption. The Routledge Companion to Digital Consumption, 2013. https://doi.org/10.4324/9780203105306.
Bullock, K. “Visible and Invisible: An Audience Study of Muslim and Non-Muslim Reactions to Orientalist Representations in i Dream of Jeannie.” Journal of Arab and Muslim Media Research 8, no. 2 (2015): 83–97. https://doi.org/10.1386/jammr.8.2.83_1.
Campbell, D. “Content Analysis.” In The Routledge Companion to Qualitative Accounting Research Methods, 354–71, 2017. https://doi.org/10.4324/9781315674797-21.
Damayanti, Alfira, Isniyunisyafna Diah Delima, and Ari Suseno. “Pemanfaatan Media Sosial Sebagai Media Informasi Dan Publikasi (Studi Deskriptif Kualitatif Pada Akun Instagram @rumahkimkotatangerang).” Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema 6, no. 1 SE- (September 30, 2023): 173–90. https://doi.org/10.24076/pikma.v6i1.1308.
DiCicco-Bloom, B, and B F Crabtree. “The Qualitative Research Interview.” Medical Education 40, no. 4 (2006): 314–21. https://doi.org/10.1111/j.1365-2929.2006.02418.x.
Dodemaide, P, L Joubert, N Hill, and M Merolli. “Online Survey Design and Social Media.” In ACM International Conference Proceeding Series, 2020. https://doi.org/10.1145/3373017.3373054.
Dovie, D A, D.-B.S. Dzorgbo, C C Mate-Kole, H N Mensah, A F Agbe, A Attiogbe, and G Dzokoto. “Generational Perspective of Digital Literacy Among Ghanaians in the 21st Century: Wither Now?” Medijske Studije 10, no. 20 (2019): 127–52. https://doi.org/10.20901/ms.10.20.7.
Fajrussalam, Hisny, Gaida Farhatunnisa, Rerey Realistiya, Windy Aledya Rosyani, and Yulia Rahmawati. “Penggunaan Media Sosial Sebagai Sarana Pengembangan Dakwah Islam.” Innovative: Journal Of Social Science Research 3, no. 2 SE-Articles (May 15, 2023): 2337–2447. https://j-innovative.org/index.php/Innovative/article/view/318.
Firmansyah, Moch, and Moch Fuad Nasvian. “Dakwah ‘Pemuda Tersesat: Gaya Bahasa Dakwah Habib Ja’far Al Hadar.’” JIIP - Jurnal Ilmiah Ilmu Pendidikan 5, no. 5 SE- (May 21, 2022): 1525–33. https://doi.org/10.54371/jiip.v5i5.599.
Foster, M K, A Francescucci, and B C West. “Different Strokes for Different Folks: Why Different User Groups Participate in Online Social Media.” International Journal of Internet Marketing and Advertising 7, no. 2 (2012): 103–19. https://doi.org/10.1504/IJIMA.2012.046251.
Galily, Y. “Interviewing.” In Encyclopedia of Sport Management, Second Edition, 519–20, 2024. https://doi.org/10.4337/9781035317189.ch303.
Ghozali, M I, I Habibi, and M Afifulloh. “Guru Kampong: The Existence Of Islamic Traditional Teacher In The Digital Platform Era.” Res Militaris 12, no. 2 (2022): 2955–64. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141173218&partnerID=40&md5=f628bf880ff68b8eca8d1ea28af35ca0.
Griffin, V W, and O H Griffin. “Content Analysis.” In The Encyclopedia of Research Methods in Criminology and Criminal Justice: Volume II: Parts 5-8, 375–80, 2021. https://doi.org/10.1002/9781119111931.ch75.
Hatfield, L M. “Content Analysis.” In Encyclopedia of Sport Management, Second Edition, 205–7, 2024. https://doi.org/10.4337/9781035317189.ch118.
Hsieh, H.-F., and S E Shannon. “Three Approaches to Qualitative Content Analysis.” Qualitative Health Research 15, no. 9 (2005): 1277–88. https://doi.org/10.1177/1049732305276687.
Husna, Fathayatul. “RIKO THE SERIES: KOMBINASI MEDIA PEMBELAJARAN ISLAM, NEGOSIASI IDENTITAS MUSLIM DAN PRAKTIK DAKWAH KEKINIAN.” Jurnal Sosiologi Reflektif 15, no. 2 SE-Articles (April 24, 2021): 360–79. https://doi.org/10.14421/jsr.v15i2.2131.
Inderasari, Elen, Bini Lestari, and Ferdian Achsani. “Penggunaan Bahasa Dakwah Ustaz Hanan Attaki Di Media Sosial Instagram (The Usage of Language by Ustaz Hanan Attaki on Instagram Social Media).” Jalabahasa 15, no. 1 (2020): 1–15. https://doi.org/10.36567/jalabahasa.v15i1.315.
Ismiati, Ismiati, Sofiatin Sofiatin, and Luluk Fikri Zuhriyah. “Desain Dakwah Ustadz Hanan Attaki Melalui Media Sosial Instagram @ayah_amanah.” Anida (Aktualisasi Nuansa Ilmu Dakwah) 24, no. 1 (2024): 21–42. https://doi.org/10.15575/anida.v24i1.34626.
Jamilin, A K, M F Kasmani, N Hashim, N M Ghazali, N A F Muhamad, and N Jaafar. “Prophetic Approaches in Communication: A Pilot Analysis of Hadith Prophet Muhammad.” Advanced Science Letters 23, no. 5 (2017): 4872–76. https://doi.org/10.1166/asl.2017.8934.
Juwita, R. “Streamlining Religiotainment: The Influence of Da’wah Content in Digital Space on the Life of the Samarinda Muslim Community in Indonesia.” Manchester Journal of Transnational Islamic Law and Practice 19, no. 3 (2023): 128–37. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85178213728&partnerID=40&md5=a09e6eccd4580976f9fa244277036253.
Khan, M R, Z B M Zin, and W.F.W.W. Fakhruddin. “Media Representations of Islam and Muslims in Global Contexts (2002-2022): A Systematic Literature Review.” Studies in Media and Communication 13, no. 1 (2025): 284–300. https://doi.org/10.11114/smc.v13i1.6520.
Król, K, and D Zdonek. “Most Often Motivated by Social Media: The Who, the What, and the How Much—Experience from Poland.” Sustainability (Switzerland) 13, no. 20 (2021). https://doi.org/10.3390/su132011193.
Kurebwa, J, and P Muchakabarwa. “Media Images of Islamophobia on Cable News Network (CNN) and Implications for International Relations.” International Journal of Cyber Warfare and Terrorism 9, no. 1 (2019): 31–47. https://doi.org/10.4018/IJCWT.2019010103.
Li, K, and Q Zhang. “A Corpus-Based Study of Representation of Islam and Muslims in American Media: Critical Discourse Analysis Approach.” International Communication Gazette 84, no. 2 (2022): 157–80. https://doi.org/10.1177/1748048520987440.
MacFarlane, B, and J Kushner. “Social Media and Young Adults.” In Effective Use of Social Media in Public Health, 45–63, 2023. https://doi.org/10.1016/B978-0-323-95630-7.00010-X.
Muthia, Cut, Hendi Suhendi, and Ira Wahyudi. “Computer Mediated Communication Pada Content Creator Mageriin.Id Dalam Menyampaikan Dakwah Pada Aplikasi Tiktok.” J-KIs: Jurnal Komunikasi Islam 5, no. 1 SE-Articles (June 29, 2024). https://doi.org/10.53429/j-kis.v5i1.971.
Nahdaturrahmi Nahda, and Muhammad Taufiq. “PENGARUH DIGITAL CULTURE TERHADAP ALQURAN PERSPEKTIF KEBUDAYAAN.” MUSHAF JOURNAL: Jurnal Ilmu Al Quran Dan Hadis 4, no. 3 SE-Articles (December 4, 2024): 653–62. https://www.mushafjournal.com/index.php/mj/article/view/317.
Nakhata, C, and A K Fox. “A Physiological Exploration of Visual Social Media Marketing: An Abstract.” In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 397, 2018. https://doi.org/10.1007/978-3-319-99181-8_128.
Nguyen, L, and N Rastogi. “Graph-Based Approach for Studying Spread of Radical Online Sentiment.” In ACM Web Conference 2023 - Companion of the World Wide Web Conference, WWW 2023, 1373–80, 2023. https://doi.org/10.1145/3543873.3587634.
Nurbadri Sukanda, Putri. “PESAN DAKWAH DALAM KEMASAN KARTUN: Analisis Semiotik Model Charles Sanders Peirce Pada Halaman Instagram @ustadzabdulsomad_official.” An-Nahdliyyah: Jurnal Studi Keislaman 2, no. 1 SE- (June 30, 2023): 12–37. https://doi.org/10.70502/ajsk.v2i1.61.
Nursawiyah, Nursawiyah, and Franindya Purwaningtyas. “Penggunaan Hastag #samasamabelajar Melalui Media TikTok Terhadap Kebutuhan Informasi Generasi Z.” At-Tarbawi: Jurnal Pendidikan, Sosial Dan Kebudayaan 11, no. 1 (2024): 24–41. https://doi.org/10.32505/tarbawi.v11i1.7784.
Nurwidia, Nurwidia, Nixson Husin, Muhammad Yasir, and Edi Hermanto. “Akhlak Wanita Dalam Perspektif Al-Quran (Studi Kasus Eksistensi Dalam Menggunakan Aplikasi Tiktok).” Jurnal An-Nur 11, no. 1 (2022): 34. https://doi.org/10.24014/an-nur.v11i1.18413.
Rahmana, Putri, Dhea Putri N, and Rian Damariswara. “PEMANFAATAN APLIKASI TIKTOK SEBAGAI MEDIA EDUKASI DI ERA GENERASI Z.” Akademika 11, no. 02 SE-Articles (December 31, 2022). https://doi.org/10.34005/akademika.v11i02.1959.
Romario. “NEW MEDIA DAN OTORITAS KEAGAMAAN BARU: ANALISIS WACANA KONSPIRASI RAHMAT BAEQUNI (NEW MEDIA AND NEW RELIGIOUS AUTHORITIES: AN ANALYSIS ON RAHMAT BAEQUNI’S CONSPIRACY DISCOURSE).” Jurnal Sosiologi Reflektif 16, no. 2 SE-Articles (April 28, 2022): 289–316. https://doi.org/10.14421/jsr.v16i2.2409.
Rozaq, Miftahul, and Rah Utami Nugrahani. “Penggunaan Platform Video Pendek Sebagai Strategi Komunikasi Pemasaran Digital Untuk UMKM.” Jurnal Komunikasi Nusantara 5, no. 1 (2023): 21–30. https://doi.org/10.33366/jkn.v5i1.271.
Shaver, J H, C G Sibley, D Osborne, and J Bulbulia. “News Exposure Predicts Anti-Muslim Prejudice.” PLoS ONE 12, no. 3 (2017). https://doi.org/10.1371/journal.pone.0174606.
Sikumbang, A T, M A Dalimunthe, S Kholil, and N F Nasution. “Digital Da’wah Indonesia Ulema in the Discourse of Theology.” Pharos Journal of Theology 105, no. 1 (2024): 1–14. https://doi.org/10.46222/pharosjot.1051.
Simojoki, H. “Falling Through the Net: The Digital Divide as a Challenge for Public Theology, Global Learning and Religious Education.” In Public Theology Perspectives on Religion and Education, 199–210, 2018. https://doi.org/10.4324/9780429464973-16.
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Published
2024-06-30
How to Cite
Usman Utomo Nasution, K. (2024). Visual Da’wah Messages: The Creativity of Islamic Content on TikTok and Instagram. QAULAN : Jurnal Komunikasi Dan Penyiaran Islam , 5(1), 88-112. https://doi.org/10.56874/qau.v5i1.2214
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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