The Effect of Digital Technology on MSME Performance in North Padang Lawas
DOI:
https://doi.org/10.56874/3d4fjz18Keywords:
Performance, MSMEs, Digital TechnologyAbstract
This study aims to examine the impact of digital technology on the performance of Micro, Small, and Medium Enterprises (MSMEs) in North Padang Lawas. The research employs a quantitative approach using a survey method. Data were collected from 100 MSME owners through structured questionnaires distributed randomly. The variables analyzed include digital technology adoption as the independent variable and MSME performance as the dependent variable, measured through indicators such as sales growth, market expansion, and operational efficiency. Data analysis was conducted using descriptive statistics and simple linear regression. The results indicate that digital technology adoption has a positive and significant effect on MSME performance. MSMEs that utilize digital platforms, such as social media and e-commerce, tend to achieve higher sales and broader market reach compared to those that rely on conventional methods. Furthermore, digital technology also improves efficiency in business operations. These findings suggest that increasing digital literacy and access to technology is essential to enhance MSME competitiveness in the digital era.
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